• You will be responsible for creating and managing content, including blog posts, push notifications, and email marketing.
• You will also analyze and report on the effectiveness of inbound marketing efforts, and make adjustments as needed.
• The ideal candidate will have experience in inbound marketing, a strong understanding of digital products, and excellent writing and communication skills.
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• Key Responsibilities:

●       Develop and implement inbound marketing strategies and campaigns

●       Create and manage content, including blog posts, mobile and web notifications and in app messaging, and email marketing

●       Analyze and report on the effectiveness of marketing efforts, and make adjustments as needed

●       Work with the digital products tele sales team to align marketing and sales efforts

●       Collaborate with other teams, such as design and product, to create cohesive marketing campaigns

●       Monitor industry trends and stay up-to-date on new marketing technologies and techniques

●       Conduct keyword research and optimize content for search engines

●       Analyze website traffic and user behavior to identify areas for improvement

●       Measure and report on the success of marketing campaigns, using metrics such as website traffic, leads, and conversions

●       Preferred to have a good sense of content marketing and copy writing.

• Bachelor degree, preferably in Business Administration (Marketing Major).
• Minimum 3 years of experience in a relevant position.
• Marketing Certificate/Diploma is a preferred.
• Proficiency in marketing automation and CRM software
• Proficiency in Microsoft Office suite.
• Excellent communication and interpersonal skills