Responsibilities:

-       Formulate and execute digital marketing strategies aligned with overall business objectives.

-       Collaborate with cross-functional teams to integrate digital initiatives into broader marketing plans.

-       Moderate all user generated content in line with the moderation policy for each community.

-       Lead end-to-end execution of digital campaigns across channels such as PPC, SEO, email, social media, and display advertising.

-       Monitor and analyze campaign performance, making data-driven adjustments to optimize results.

-       Develop and oversee the creation of compelling and engaging digital content.

-       Ensure content aligns with brand messaging and resonates with target audiences across various platforms.

-       Strategize, plan, and execute social media campaigns to enhance brand visibility and engagement.

-       Stay updated with social media trends, platform updates, and emerging technologies.

-       Implement and refine SEO strategies to improve organic search rankings and increase website traffic.

-       Utilize analytics tools to track, analyze, and report on key performance indicators (KPIs).

-       Provide regular reports and insights into management, highlighting successes and recommending improvements.