Job Description
1.Social Media and Email Advertising:
• Develop and manage ad campaigns on Meta (Facebook, Instagram), LinkedIn, Google Ads and Email Marketing.
• Optimize ad performance by analyzing key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS).
2. Amazon Vendor Central Management:
• Process and manage advertisements within the Amazon Vendor Central platform.
• Generate and analyze reports on product sales, customer clicks, and other key performance indicators (KPIs) to drive strategy.
3. E-commerce Website Management:
• Update and maintain the companys websites on Shopify and Webflow, including uploading product images, adding new products, and optimizing site content.
• Generate performance reports that track online sales, website traffic, and customer behavior.
4. Performance Analysis:
• Analyze the impact of advertising campaigns on website traffic and online sales.
• Develop strategies to improve site performance and customer engagement based on data insights.
5. Cross-Platform Coordination:
• Relate digital advertising efforts to the performance of the company website and other online platforms.
• Work with other departments to align marketing strategies with overall business objectives.
Job Requirements
• Education: Bachelors degree in Marketing, Business, Communications, or a related field.
• Experience: 2-4 years of experience in digital marketing, including managing ad campaigns on platforms such as Meta, LinkedIn, Google Ads, email and Amazon Vendor Central.
• Experience with e-commerce platforms like Shopify and Webflow.
• Skills:
• Proficient in digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager).
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent project management skills and attention to detail.
• Ability to work independently and collaborate with cross-functional teams.
• Knowledge of SEO, and content marketing strategies.
• Certifications:
• Google Ads Certification, Facebook Blueprint Certification, or similar digital marketing certifications are a plus.
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