- Advertising Strategy:
- Develop and implement social media advertising strategies in line with company goals.
- Collaborate with the creative and marketing teams to develop effective advertising strategies.
- Media Planning:
- Research and analyze target audiences on social media.
- Identify suitable social media channels for ad campaigns.
- Budget Management:
- Manage and allocate advertising budgets for social media campaigns.
- Optimize budget spend based on performance metrics and ROI.
- Campaign Setup:
- Configure ad campaigns on relevant social media platforms.
- Select appropriate targeting options, budgets, and ad formats.
- Ad Creation:
- Collaborate with Graphic Designers and Content Marketers to create compelling ads.
- Ensure ads align with brand guidelines and social media best practices.
- Ad Placement and Optimization:
- Determine effective ad placements on social media platforms.
- Continuously optimize ad performance based on metrics.
- Media Buying:
- Execute media purchases for ad campaigns.
- Manage contracts, rates, and placements with advertising partners and platforms.
- Performance Analysis:
- Track key performance metrics like impressions, clicks, and CPA.
- Provide insightful reports to team members.
- Audience Targeting:
- Use advertising tools to segment and target audiences based on specific criteria.
- Industry Trends:
- Keep updated on industry trends, platform updates, and advertising innovations.
- Collaboration and Communication:
- Collaborate closely with team members, including the Social Media Manager and Digital Advertising Manager.
- Effectively communicate strategies and updates to internal and external stakeholders.
Previous experience of 1-2 years as a media buyer.Experience working with Facebook and LinkedIn platforms is required.Deep understanding of Business-to-Business (B2B) environments and related marketing methods.Strong analytical skills and the ability to work with data to develop successful advertising strategies.Ability to work in a fast-paced environment and adapt to continuous changes.Passion for continuous learning and professional growth in the advertising field.