Digital Marketing Strategist:
Responsibilities:
- Develop and implement effective digital marketing strategies to drive online traffic and engagement.
- Manage and optimize social media accounts, creating and curating engaging content.
- Execute email marketing campaigns, including list segmentation, campaign setup, and performance analysis.
- Analyze and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
Requirements:● Proven work experience as a Digital marketing strategist or Digital marketing manager● Demonstrable experience with SEO/SEM and CRM software● Experience implementing and optimizing Google Adwords campaigns● Solid knowledge of web analytics tools like Google Analytics● Hands on experience with online marketing tools and practices● Familiarity with web design and HTML● Excellent verbal and written communication skills● Strong analytical and project management skills● BSc degree in Marketing, Advertising or relevant field