- Maximize volume and revenue in key assigned food service accounts by utilizing fact-based selling methods
- • Responsibility to acquire new food service accounts
- • Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance
- • Identifying market potential in order to establish new account, achieve food service sales volume, revenue and profitability goals.
- • Maintain, monitor, and regularly evaluate pricing and contracts with customers so as to provide products and services that meet standards of quality, timeliness and cost.
- • Approval and critique of promotional programs with the objective of improving effectiveness and efficiency in trade spending and brand consumption development.
- • Develops and executes effective HORECA account-specific marketing & Sales programs.
Minimum 5 years Sales & Marketing experience handling Food Service accounts specific to HORECA customers in the region • Strong Food Service contacts • Ability to deal at all levels from Unit Head Chefs and Contract Catering Managers through to Buyer level. • Proven track record of achieving sales targets. • Very good written and verbal communication skills • Proven track record in developing markets and achieving business result