Position Overview: We are seeking an experienced Media Buyer to join our dynamic team. The ideal candidate will have a strong background in managing and optimizing social media ad campaigns across various platforms. This role requires strategic thinking, analytical skills, and a deep understanding of digital advertising trends and platforms.
Requirements:
- Minimum 3 years of experience in media buying, preferably in digital advertising
- Proven track record of managing successful social media ad campaigns
- Bachelor’s degree in marketing, Advertising, Communications, or a related field
- Expertise in social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads, Twitter Ads, Snapchat and Google Ads)
- Strong analytical skills and ability to interpret data to optimize campaign performance
- Excellent communication skills, both written and verbal
- Ability to work on-site in Cairo (preferably from Nasr City or nearby)
- Good command of the English language
Develop and execute media buying strategies to achieve client objectives and KPIsManage and optimize social media ad campaigns across multiple platformsConduct audience research and targeting to maximize campaign effectivenessMonitor campaign performance and adjust strategies as needed to improve ROICollaborate with creative teams to develop ad creatives that resonate with target audiencesStay updated with industry trends and best practices in media buying and digital advertisingProvide regular reports and insights on campaign performance to stakeholders