Primary Function:

Organizing all marketing materials of all offline events, monitor and optimize budget efficiency for event/offline activations. Collect and analyze performance of every activity and make actionable recommendations for both and long-term perspectives. Responsible for the assigned Host-Country's marketing communications activities with the goal of establishing and improving its competitive positioning in the market to support sales lead generation.

Key Performance Areas:

• Conduct market research to find answers about consumer requirements, habits and trends.
• Manage offline marketing activities (Events, Exhibitions, Activations, News Papers, Magazines, Billboards, Radio, T.V, Printed materials...etc.).
• Managing and producing all offline artwork including amends through until completion.
• Allocate codes for all marketing materials ensuring accurate and timely set-up.
• Produce briefs for Printing and Production with all relevant information to ensure efficient processing of each stage of the print process.
• Brief the contact center on upcoming activity to optimize the customer experience of live promotions.
• Processing invoices from suppliers and communicate with the accounting team to finalize and settle invoices.
• Assist marketing managers in managing integrated marketing campaigns across offline tactics
• Assist and monitor the team with the management of agency relationships and performance.
• Support the rest of the marketing team in the collation and interpretation of campaign results and make recommendations for improvements.
• Review competitor activity including creation of guard files and produce reports for the team.
• Keep up to date on marketing innovations and opportunities and report these to the team.
• Playing a roll of Project manage marketing campaigns in Direct Mail and other growth channels: developing strategy, planning, execution, budgeting, and analysis
• Coordinate with the Brand Team on creative assets (approval of design, copy and landing pages)
• Experience in handling Suppliers and advertising agencies.
• Provide recommendations for future strategic initiatives through competitive and financial analysis
• Translate complex data and analytical models into insights that can be used to develop marketing strategies
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.).                                                                                                                                                            Reporting:
• Create monthly targeting files.
• Measuring and reporting performance of all offline campaigns, and assess against goals (ROI and KPIs).
• Create and maintain new automations to support more efficient processes across the department.