- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Previous experience in working for academies/institutes/training centers advertising courses/coaching/training/subscriptionsProven track record in achieving the organization's targetProven experience as Digital Marketing Executive or similar roleExcellent understanding of digital marketing concepts and best practicesExperience with B2C social media, Google Adwords and email campaigns and SEO/SEMWorking knowledge of ad serving tools (e.g., DART, Atlas)Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Skills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skillsBSc/BA in marketing or relevant field