- Develop and execute successful SEO and marketing strategies
- Conduct keyword research to guide content teams
- Local SEO experience
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Work with social media and PPC teams to optimize campaigns
- Keep abreast of SEO and integrated marketing trends
Proven experience as SEO Manager, SEM Manager or similar roleKnowledge of standard and current SEO practicesKnowledge of Google console Experience of Google AdsExperience with SEO reportingFamiliarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)Excellent communication skillsStrong organizational and leadership skillsAnalytical mindset with numerical aptitudeBSc/BA in Marketing, Business or related field