• Conduct market research to find answers about consumer requirements, habits, and trends.
• Conduct Competitive analysis.
• Brainstorm and develop ideas for creative marketing campaigns.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns.
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies and capitalize the ROI.
• Undertake individual tasks of a marketing plan as assigned.
• Work closely with the SEO team to ensure meeting our objectives.

Strategic Thinking: Develop a clear marketing strategy aligned with business goals, target audience, and market trends. Ability to prioritize initiatives and make data-driven decisions.Communication: Strong written and verbal communication skills to convey messages clearly and effectively to internal teams, stakeholders, and external audiences.Creativity: Generate innovative ideas for campaigns, content, and branding that stand out in a competitive market and resonate with the target audience.Digital Marketing Expertise: Proficiency in various digital marketing channels, including social media, SEO, SEM, email marketing, content marketing, and influencer marketing.Data Analysis: Interpret marketing data, analyze performance metrics, and use insights to optimize campaigns and make informed decisions.Market Research: Conduct thorough market research to understand customer needs, preferences, and competitive landscape, informing effective marketing strategies.Networking: Build and maintain relationships with industry peers, partners, influencers, and media to expand brand reach and opportunities.Crisis Management: Handle unexpected challenges and crises with composure, making informed decisions to protect the brand's reputation.Multitasking: Manage multiple projects simultaneously, coordinating deadlines, teams, and resources efficiently.