Director, Demand Marketing, Life Sciences & Healthcare
Overview
The Director of Demand Strategy for Life Sciences & Healthcare (LS&H) is responsible for generating demand for Clarivate’s LS&H solutions through the design and execution of integrated, multi-channel marketing campaigns on a global basis. Leading a team of demand marketing managers, the Director of Demand Marketing will drive and accelerate marketing growth and help to ensure that marketing-impacted sales and revenue targets are met within this critical industry vertical. As a key part of the LS&H marketing team, this role guides the overall marketing strategy and approach for sustained business growth and will act as a key advisor to the head of LS&H marketing. In addition to driving demand for the direct sales team, the incumbent will also drive transactional sales growth sold through renewals.
What you will be doing in this role:
Lead strategic development of global demand creation and lead generation marketing for Clarivate’s Life Sciences & Healthcare solutions
Collaborate with product and industry marketing teams to identify target personas, leverage key value propositions and align on business needs
Partner with Sales to understand sales drivers, align on priorities and identify opportunities for pipeline acceleration
Develop short-term and long-term demand strategy plans and goals
Work with global field marketing teams on local application of global campaigns, understand local demand requirements, and support lead follow-up discipline with sales teams
Employ appropriate marketing channels needed to achieve marketing reach and effectiveness; grow use of new channels to expand overall reach
Leveraging data and results across all levels of the marketing and sales funnel, analyze performance of campaigns, monitor progress toward goals and modify approach as needed
Create a test-and-learn culture within Clarivate’s demand marketing practices in order tooptimize campaign performance and results
Ensure that effective demand marketing occurs at multiple levels of the marketing and sales funnels, in cooperation with sales teams, to accelerate sales and revenue recognition
Build a team of highly motivated marketers that thrive on success and growth
About You- experience, education, skills and accomplishments
Bachelor’s degree or higher in marketing, or equivalent
Minimum 8 years in global B2B demand marketing or similar positions
Minimum 5 years of experience leading and building highly motivated teams
Proven track record of business growth through lead generation and pipeline contribution
Other strengths & competencies:
Ability to translate solution and product benefits into campaigns focused on buyer needs and design a campaign portfolio that addresses a range of buyer needs and buyer journeys across area sub-segments
Ability to establish and manage processes for campaign portfolio governance and campaign lifecycle decisions
Strategic thinker with ability to approach marketing campaigns creatively and innovatively
Strong analytical and quantitative skill set with ability to provide guidance to teams based on data and performance results and embrace market testing
Deep understanding of B2B digital marketing channels and applicability of campaign frameworks and channels through all phases of the marketing and sales funnel
Experience in or knowledge of the biopharma/life sciences industry preferred
Hours of Work
- This is a full time position performed hybrid near our US or UK offices, working primarily local hours but with ability to work sometimes off hours with global teams.
- Travel as needed
Clarivate is an Equal Opportunity Employer Vets/Minorities/Women/Disabled