● Prepare full marketing studies according to business models for well-established businesses.
● developing suitable digital marketing strategies based on clients' business models.
● evaluating brands' target customers to identify the social media channels that would provide the best opportunities for customer engagement.
● Evaluating clients' return on ad spend (ROAS) and comparing it against industry averages.
● Preparing clients' marketing budgets and allocating spending on various marketing needs accordingly.
● Assessing clients' current digital marketing strategies and suggesting improvements accordingly.
● Performing SEO audits to identify various issues impacting clients’ search engine performance. ● oversee all aspects of projects, set deadlines, and assign responsibilities.
● Prepare reports for upper management regarding the status of the marketing study.
BS/MS degree in marketing or a related fieldProven working experience in marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight , Omniture, WebTrends)Working knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimizing Google Adwords campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement