- Develop and implement comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and promote our service offerings.
- Plan digital marketing campaigns across various channels, including social media, email, search engine optimization (SEO), and online advertising.
- Collaborate with cross-functional teams, including sales, product development, and creative, to align marketing initiatives with overall business objectives.
- Analyze market trends and consumer behavior to identify branding opportunities.
- Manage the marketing budget effectively, allocating resources to maximize ROI and achieve targets.
- Oversee the creation of marketing collateral, including promotional materials, website content, and multimedia assets.
- Monitor and evaluate the performance of marketing campaigns using key metrics and analytics tools, and adjust strategies as needed to optimize results.
- Stay abreast of industry developments and emerging trends to maintain a competitive edge in the marketplace.
- Cultivate and maintain relationships with external partners, such as agencies, vendors, and media outlets, to support marketing initiatives.
- Lead and mentor a team of marketing professionals, providing guidance, feedback, and professional development opportunities.
Bachelor's degree in Medicine, Veterinary, Pharmacy, Master's degree in marketing or business administration. Proven experience as marketing manager of at least 3 years.Strong understanding of digital marketing techniques and platforms, including social media, email marketing, and web analytics.Ability to interpret data and insights to conduct strategic decisionsCreative thinking and problem-solving abilities, with a passion for innovation and continuous improvement.