• Analyze how our brand is positioned in the market and crystallize targeted consumers' insights
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get the targeted population to “take action”
• Measure and report the performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Coach the team and get the best from everyone
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Anticipate bottlenecks
• Brainstorm new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Skills

• BS/MS degree in marketing or a related field
• 4-5 years of experience in Brand Management
• Proven working experience as a brand manager
• Drive for results and leadership skills
• Excellent understanding of the full marketing mix
• Creative
• Meticulous and strong attention to detail skills
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Budget-management skills and proficiency
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Strong analytical skills and data-driven thinking
• Advanced communication and interpersonal skills
• Up-to-date with the latest trends and marketing best practices
• Comfortable working with numbers, metrics and spreadsheets
• Excellent command of the English language