• knowledge of online marketing and good understanding of major marketing channels
• Help identify target audiences and plan media campaigns
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Developing advertising strategies and campaigns to most effectively reach the desired audience.
• Generate, edit, publish and share daily content (original text and images) that builds meaningful connections and encourages community members to take action.
• Managing a high volume of daily social media posts.
• Plan and monitor the ongoing company presence on social media (Facebook, Instagram.)
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Skills

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Skills and experience in creative content writing
• Excellent communication and interpersonal skills