- Develop and implement comprehensive performance marketing strategies for our e-commerce mobile app.
- Manage and optimize paid advertising campaigns across various platforms, including Google Ads, Social Media Ads (Facebook, Instagram, TikTok, Snapchat), etc.
- Collaborate with the development team to ensure proper implementation of tracking pixels, conversion events, and Google Tag Manager (GTM) for accurate data collection.
- Leverage Google Analytics and other marketing analytics tools to analyze campaign performance, identify areas for improvement, and optimize campaigns for maximum ROI.
- Create data-driven reports and presentations to communicate marketing performance and insights to stakeholders.
- Stay up-to-date on the latest trends and best practices in e-commerce mobile app marketing.
- Identify and implement new marketing channels and tactics to expand reach and user acquisition.
- Work collaboratively with other marketing team members (e.g., content marketing, social media) to ensure integrated marketing efforts.
4+ years of experience in performance marketing, preferably within the e-commerce mobile app space.Proven track record of success in driving user acquisition, engagement, and conversions through paid advertising campaigns.In-depth understanding of Google Ads, Social Media Advertising Platforms (Facebook Ads, Instagram Ads, TikTok Ads, etc.), and marketing attribution models.Strong analytical skills with proficiency in Google Analytics and other marketing analytics tools.Experience with Google Tag Manager (GTM) and conversion tracking setups.Excellent communication, presentation, and written skills.Ability to work independently, manage multiple priorities, and meet deadlines.Passion for e-commerce and mobile app marketing trends.Bonus Points:Experience with A/B testing and experimentation.Knowledge of SEO and content marketing best practices.Experience with marketing automation tools.Experience working in a fast-paced, startup environment.