Plan and monitor the ongoing company presence on social media (Instagram, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Provide creative ideas for content marketing and update website
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Proven experience as Digital Marketing or similar roleExcellent understanding of digital marketing concepts and best practicesExperience with social media, Google Adwords and SEO/SEMPerfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Skills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skills