- Execute the annual marketing plan for the school and all marketing campaigns and on-ground activities for the school.
- Provide key data and insights (including market competitor analysis) on a weekly/monthly/quarterly basis to the Regional Director of Marketing.
- Evaluate the effectiveness of brand campaigns, working collaboratively with our central global planning team and Regional Director of Marketing.
- Proactively suggest actions to improve plans and performance based on analysis of data.
- Research and analyse market data to understand the target audience and the best ways to reach them through a variety of media channels.
- Monitor media trends and keep the marketing team up to date on industry innovation.
- Manage website and digital platform - main contact with HOS for any collateral or website changes.
- Build strong relationships with partners in media and drive a best-in-class approach to OOH and offline media buying.
- Lead and manage budgets across key media channels including offline, PR and brand with KPI & RO
- Capture all social media content for the school.
- Initiate external relationships with key stakeholders in the market to expand the school’s presence and drive enrolment.
- Manage all marketing and admissions related events for the school and liaise with relevant departments to ensure consensus and success. Measure all events’ success in post-event report to track quantifiable progress.
- Write all press releases in EN/AR for the school.
- Support the school for needed collaterals, branding, and other marketing support.
- Be responsible for and organize large-scale tours for groups at the school, in collaboration with SLT and the admissions department.
English: fluent or nativeArabic: fluent or nativeMinimum of 3 years’ experience working in a fast-paced marketing team/agency.Critical thinking skills - the ability to interpret data and identify actionable insights.Advanced level of Microsoft Office tools – especially excel and power point.Proven track record of developing successful marketing plans.Data driven decision approach.Outstanding organisational skills and excellent attention to detail.Ability to conform to strict deadline-oriented projects and works well in fast paced environment.Experience in education or higher education marketing is a plus.