Experienced Digital Marketing Specialist capable of developing and executing a comprehensive marketing strategy, focusing on Google advertising and a full social media marketing plan to boost sales.
Responsibilities:
1. Google Ads Management:
- Conduct detailed keyword research and competitor analysis.
- Develop and optimize Google Ads campaigns to increase visibility and conversions.
- Monitor and adjust bidding strategies for maximum return on investment.
- Provide regular reports and analyses on campaign performance.
2. Social Media Marketing Plan:
- Develop a detailed social media marketing strategy aligned with our brand and target audience.
- Create engaging content for various social media platforms (Facebook, Instagram, Twitter, etc.).
- Implement paid advertising campaigns on social media to increase reach and sales.
Digital Marketing StrategistProven work experience as a Digital marketing strategist or Digital marketing managerDemonstrable experience with SEO/SEM and CRM softwareExperience implementing and optimizing Google Adwords campaignsSolid knowledge of web analytics tools like Google AnalyticsHands on experience with online marketing tools and practicesFamiliarity with web design and HTMLExcellent verbal and written communication skillsStrong analytical and project management skillsBSc degree in Marketing, Advertising or relevant field