- Analyzing our brand positioning and consumer insights
- Helping shape and communicate our vision and mission.
- Translating brand elements into plans and go-to-market strategies.
- Manages a team of marketing people working on brand initiatives.
- Leads creative development to motivate the target audience to “take action.”
- Establishes performance specifications, cost and price parameters, market applications and sales estimates.
- Monitors market trends, research consumer markets and competitors’ activities
- Oversees new and ongoing marketing and advertising activities.
- Devises innovative growth strategies.
- Aligns the company around the brand’s direction, choices and tactics.
- Manage and develop the agency relationships.
- Identifying and tying up with partners
- To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities.
- To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities.
- To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities.
- To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy.
- To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines.
- To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns.
- To monitor sales data and plan/ modify branding initiatives so as to drive achievement of sales targets.
- To provide inputs to Vendors on the development of communication material.
- Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning Internal & External Interactions
Bachelor Degree in marketing or a related field3-5 years as experience in the same position in a well known Advertising agency is highly preferred. Proven working experience as Brand Manager or Associate Brand ManagerProven ability to develop brand and marketing strategies and communicate recommendations to executives.Experience in identifying target audiences and devising effective campaigns.Excellent understanding of the full marketing mixStrong analytical skills partnered with a creative mind.Data-driven thinking and an affinity for numbersOutstanding communication skillsUp to date with latest trends and marketing best practicesBrilliant understanding to Digital and social media (media buying)Experience in planning and managing events and activations is must.