• Develop, implement, and manage digital marketing campaigns that promote the company and its products and/or services.
• Plan and execute a content strategy that drives high engagement.
• Serve as the expert in SEO/SEM, PPC, email marketing, and social media advertising.
• Collaborate with brand teams, sales, and other departments to create a cohesive brand voice and message across all paid, earned, and owned channels.
• Manage website design and content, optimizing for search engines and lead generation.
• Evaluate customer research, market conditions, and competitor data.
• Analyze and report on the performance of digital marketing activities and campaigns.
• Forecast marketing campaign growth and ROI for marketing campaigns.
• Manage email and social media marketing campaigns, including crafting compelling messages, running A/B testing, and maintaining email databases.
• Use Google Analytics, Google AdWords, and other relevant sites to keep track of key digital marketing metrics.
• Bachelor’s or master’s degree in Marketing or a related field. • Proven experience in digital marketing, with a deep understanding of digital marketing channels and tools. • Advanced knowledge of HTML, CSS, and broad website concepts. • Strong analytical skills and data-driven thinking with experience in A/B testing and analytics tools. • Minimum 6 years of experience • Exceptional communication and writing skills. • Creative and innovative thinker and planner.