Part time / freelance Job is available!
Job title: Email Marketing Specialist (Freelance)
Job Description:
We are seeking a skilled Email Marketing Specialist to join our team on a freelance basis. As an Email Marketing Specialist your role revolves around initiating contact with potential clients, nurturing leads, and conducting market research to inform strategic outreach efforts. You will be responsible for crafting compelling cold email campaigns, following up with prospects, and gathering insights to refine targeting and messaging strategies. The role will involve sending daily emails with two days off.
Key Responsibilities:
- Develop and execute cold email outreach campaigns to engage potential clients and generate leads, utilizing personalized messaging and value propositions tailored to target audiences.
- Utilize email marketing platforms such as Zoho Mail (or similar tools) to manage and track campaign performance.
- Conduct market research to identify prospective clients, understand the clients’ profile, and gather competitive insights to inform outreach strategies.
- Stay updated the best practices in email marketing to continuously improve campaign effectiveness.
- Implement email automation workflows and sequences to schedule follow-up messages, nurture leads, and maintain consistent communication with prospects.
- Continuously test email subject lines, content, and timing to optimize deliverability and engagement rates.
Experience in marketing or sales, with a focus on email marketing.Strong understanding of email marketing platforms and tools, such as Mailchimp, Outreach.io, or similar CRM/email automation software.Excellent written communication skills in English, with the ability to craft compelling email content.Strong attention to detail and organizational skills, with the ability to manage multiple campaigns simultaneously.Ability to work independently and meet deadlines in a remote/freelance setting.Fast learner with a proactive attitude towards learning new technologies and strategies.Experience conducting market research and competitive analysis to inform outreach strategies and messaging.Familiarity with email deliverability best practices and compliance regulations, such as CAN-SPAM and GDPR.