About CARMACARMA believes the relationship an organization has with its audiences is its single biggest asset. That is why we help organizations monitor, understand and evaluate the impact of what they do and say. We provide the tools and expertise that enable PR and communications professionals to demonstrate the effect and value of audience engagement across all types of media, anywhere in the world, and in any sector. Our emphasis is on delivering exceptional client service experiences combining the latest technology with unrivalled human insight from a global team of experts who provide valuable, relevant, and actionable insights. We are seeking an ambitious Product Manager to join our incredible team.About the roleSupporting the Global Head of Product, the Product Manager will play a key role in the day to day running of CARMA’s product portfolio. Your aim will be to assist the Global Head of Product to develop and launch industry-leading media intelligence products and services, that improve the efficiency and effectiveness of communications teams across the world.Objectives of this Role· Drive the product and business-planning process across cross-functional teams of the company· Gain a deep understanding of customer experience, identify, and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth· Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective· Assess current competitor offerings, seeking opportunities for differentiation· Analyze product requirements and develop appropriate programs to ensure they’re successful achieved· Create buy-in for the product vision both internally and with key external partners· Translate product strategy into detailed requirements and prototypes· Develop, implement, and maintain production timelines across multiple departments· Work closely with engineering teams to deliver with quick time-to-market and optimal resources· Appraise new product ideas and strategize appropriate to-market plans· Develop product pricing and positioning strategies· Drive product launches including working with public relations team, executives, and other product management team members· Represent the company by visiting customers to solicit feedback on company products and services· Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed· Act as a product evangelist to build awareness and understanding Daily and Monthly Responsibilities· Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch· Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams· Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI· Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans· Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization· Develop product positioning and messaging that differentiates [Company X] and its features across primary market segmentsSkills and Qualifications· Strong experience in a dynamic product management role· Proven experience overseeing all elements of the product development lifecycle· Highly effective cross-functional team management in a matrix organization· Previous experience delivering finely tuned product marketing strategies· Exceptional writing and editing skills combined with strong presentation and public speaking skills· Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management· Solid technical background with understanding and/or hands-on experience in software development and web technologies· Strong problem-solving skills and willingness to roll up one’s sleeves to get the job· Demonstrable knowledge in SEM and online advertising· Previous software and web development experience