- Conduct keyword research to identify relevant topics and optimize content for search engine visibility.
- Create engaging and informative SEO-friendly content for websites, blogs, articles, social media, and other digital platforms.
- Collaborate with the marketing team to develop content strategies aligned with business goals and target audience.
- Ensure all content is well-structured, grammatically correct, and adheres to brand guidelines.
- Optimize content using on-page SEO techniques, including metadata, headings, keyword placement and internal links
- Monitor and analyze website analytics, keyword rankings to provide actionable insights for content creation & optimization.
- Stay up-to-date with industry trends and SEO best practices to implement the latest content strategies and ensure content remains optimized.
- Conduct regular content audits to identify gaps and opportunities for content optimization and expansion.
- Proofread and edit content to ensure accuracy, readability, and consistency.
Bachelor's degree in English, Journalism, Marketing, or a related field. 2 to 3 years of proven experience as an SEO Content Writer or similar role. Strong knowledge of SEO best practices, keyword research, and on-page optimization techniques. Excellent English and Arabic writing and editing skills, with the ability to adapt writing style to different audiences and platforms.Attention to detail and a keen eye for grammar, punctuation, and spelling errors. Ability to meet deadlines and work in a fast-paced environment.Familiar with writing for different formats, such as blog articles, website pages, social media posts, and email newsletters. Strong organizational and multitasking skills. Creative thinking and problem-solving abilities.Familiarity with content management systems (CMS) for uploading SEO content. Proficiency in using SEO tools and analytics platforms, such as Google Analytics, Google Search Console, and SEMrush, is a plus.