- Assist in the development and implementation of the company’s brand strategy
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
- Prepare marketing activity reports and metrics for measuring program success
- Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
- Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites
- Conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing and analyzing data
- Support in establishing and evaluating a marketing strategy and plan by updating calendars and organizing and planning promotional presentations
- Communicating campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use
- Planning and managing trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts
- Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership
- Following up with the sales team on marketing leads and preparing the monthly report including leads statement and closing ratio
Bachelor’s degree in marketing, advertising, Past work experience as a marketing coordinator or similar roleKnowledge of traditional and digital marketing, content marketing, and social media marketingExperience with research using data analytics softwareExcellent writing, communication, and presentation skills Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint