- Create, monitor, and optimize paid advertising campaigns on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Conduct thorough market research to identify target audiences and develop audience segmentation strategies
- Analyze campaign performance data to identify trends and insights for continuous optimization
- Collaborate with the creative team to develop engaging ad content that resonates with the target audience
- Keep up-to-date with industry trends and changes to ensure media buying activities adhere to regulations and ethical standards.
- Monitor industry competitors' advertising strategies and adjust our approach accordingly
- Manage relationships with external vendors or agencies for media buying purposes
- Track and report on key performance indicators (KPIs) to measure the success of campaigns
- Work closely with other marketing and advertising team members and build and maintain relationships with media vendors.
- Conduct research to identify target audiences, best platforms and ad spaces for effective reach.
- Develop media strategies and plans aligned with marketing objectives.
- Execute media buys, negotiate rates, and optimize placements.
- Manage advertising budgets effectively. and analyze campaign performance.
- Prepare and present reports on campaign performance.
A bachelor's degree in marketing, advertising, communications, business, or a related field. Relevant work experience in advertising, media planning, or related fields. Strong data-driven decision-making skills. Proficiency in understanding various media channels. Ability to negotiate and secure media deals. Familiarity with media buying and planning software. Stay updated with industry trends and market research. Experience in managing advertising budgets. Strong written and verbal communication skills. Precision in media placement and reporting.