Job description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing fine jewelry brand preparing to launch a premium direct-to-consumer e-commerce experience. The company offers fine jewelry crafted in solid gold with natural and lab-grown diamonds, serving customers making considered, high-value purchases. As the business prepares for launch and long-term growth, they are seeking an experienced e-commerce professional to take ownership of the storefront, conversion performance, merchandising, digital assets, and e-commerce analytics.

The Senior E-Commerce Manager will own the day-to-day performance and optimization of the company’s Shopify Plus storefront, ensuring the site is fast, conversion-focused, accurately merchandised, and positioned to scale efficiently.

This is a hands-on individual contributor role with no direct reports. The Senior Ecommerce Manager will support the launch of the Shopify Plus store and take ownership of conversion rate optimization, merchandising, product pages, email and SMS capture, digital asset management, SEO, analytics, and reporting.

The ideal candidate has deep DTC e-commerce experience and has managed high-AOV, considered-purchase products where customers require more time, information, financing options, sizing, or configuration before purchasing. This role will work directly with leadership and collaborate closely with external partners while maintaining ownership of the storefront and its performance.

Fully Remote | 9:00 AM - 5:00 PM EST

• Support the launch and ongoing management of the Shopify Plus storefront.

  
  

• Own storefront performance, including page speed, Core Web Vitals, checkout flow, and mobile experience.

  
  

• Establish baseline conversion metrics following launch and continuously improve performance through structured testing.

  
  

• Develop and maintain a regular conversion rate optimization and testing cadence.

  
  

• Identify friction throughout the customer journey and implement improvements designed to increase conversion.

  
  

• Ensure the storefront delivers a polished experience appropriate for high-value, considered purchases.

  
  

• Own collection structure, product sequencing, cross-selling opportunities, and overall digital merchandising.

  
  

• Manage the customer experience within product configurators and ring-building functionality.

  
  

• Optimize how customers navigate made-to-order, configurable, and custom products.

  
  

• Determine product presentation and sequencing based on customer behavior, merchandising priorities, and performance data.

  
  

• Maintain an intuitive shopping experience across a complex product catalog.

  
  

• Upload, maintain, and optimize product detail pages across a catalog of more than 390 SKUs.

  
  

• Maintain accurate product information across owned, consigned, and made-to-order inventory.

  
  

• Ensure details such as metal, stone, sizing, imagery, pricing, and product configurations remain accurate.

  
  

• Maintain consistent merchandising and presentation standards across PDPs.

  
  

• Identify opportunities to improve product pages based on conversion behavior and customer needs.

  
  

• Own and optimize on-site email and SMS capture experiences, including pop-ups, gated offers, and landing pages.

  
  

• Work within Klaviyo and Attentive to support list growth, list health, and segmentation quality.

  
  

• Ensure customer data and segmentation effectively support downstream lifecycle marketing efforts.

  
  

• Collaborate with external partners responsible for Email and SMS campaigns and flows while maintaining ownership of the storefront capture experience.

  
  

• Test capture strategies and experiences to improve qualified list growth.

  
  

• Build and maintain a scalable digital asset management system.

  
  

• Establish naming conventions, version-control practices, and asset governance standards.

  
  

• Ensure creative assets are organized, accessible, and accurately documented.

  
  

• Track model, talent, photography, and other applicable usage rights and licensing expiration dates.

  
  

• Proactively remove or replace imagery before applicable usage rights expire.

  
  

• Maintain accurate records to reduce brand and licensing risk.

  
  

• Evaluate product and lifestyle imagery based on storefront and conversion performance.

  
  

• Identify areas where photography or other creative assets may be limiting conversion.

  
  

• Provide recommendations regarding photography and creative assets needed to improve the customer experience.

  
  

• Use customer behavior and performance data to inform future photography priorities.

  
  

• Maintain the technical SEO health of the e-commerce storefront.

  
  

• Support structured data implementation and optimization.

  
  

• Optimize collection and PDP architecture for organic search visibility.

  
  

• Identify opportunities to develop and improve content targeting high-intent searches.

  
  

• Ensure SEO considerations are incorporated into ongoing storefront and merchandising decisions.

  
  

• Own e-commerce performance reporting using GA4, Shopify Analytics, and attribution data.

  
  

• Monitor conversion, customer behavior, storefront performance, and other key e-commerce metrics.

  
  

• Translate data into clear recommendations for leadership and external partners.

  
  

• Evaluate partner performance using available e-commerce and attribution data.

  
  

• Provide candid, data-driven assessments of opportunities, challenges, and performance trends.

  
  

• Manage and optimize Shopify Plus functionality required to support the customer experience.

  
  

• Implement and optimize Buy Now, Pay Later solutions such as Klarna, Affirm, Afterpay, or Shop Pay Installments.

  
  

• Collaborate with development partners when technical implementation support is required.

  
  

• Use AI tools to improve day-to-day e-commerce workflows, analysis, research, documentation, and productivity.

  
  

• Support Liquid and theme-level updates directly when capabilities allow.

  
  

• 5+ years of DTC e-commerce experience, including direct ownership of a Shopify Plus storefront.

  
  

• Proven experience managing high-AOV or considered-purchase products with longer customer consideration cycles.

  
  

• Experience supporting products involving financing, sizing, configuration, customization, or similarly complex purchase decisions.

  
  

• Demonstrated experience with conversion rate optimization and structured experimentation, ideally with measurable results.

  
  

• Hands-on experience with Klaviyo and Attentive.

  
  

• Experience implementing and optimizing at least one BNPL solution, such as Klarna, Affirm, Afterpay, or Shop Pay Installments.

  
  

• Experience managing complex product catalogs and e-commerce merchandising.

  
  

• Luxury or premium consumer brand experience is highly preferred.

  
  

• Fine jewelry, bridal, watches, premium furniture, luxury goods, or other high-value product experience is highly preferred.

  
  

• Experience with product configurators or made-to-order products is highly preferred.

  
  

• Strong Shopify Plus storefront management and optimization capabilities.

  
  

• Strong understanding of e-commerce conversion rate optimization, customer journeys, checkout optimization, and mobile commerce.

  
  

• Ability to analyze page speed and Core Web Vitals and identify opportunities to improve storefront performance.

  
  

• Strong digital merchandising skills, including collection architecture, product sequencing, cross-selling, and PDP optimization.

  
  

• Hands-on proficiency with Klaviyo and Attentive for capture, list health, and segmentation.

  
  

• Strong understanding of GA4, Shopify Analytics, attribution, and e-commerce performance reporting.

  
  

• Working knowledge of technical SEO, structured data, collection architecture, and PDP optimization.

  
  

• Strong attention to detail when managing product information, configurations, digital assets, and usage rights.

  
  

• Ability to translate conversion and customer behavior data into actionable creative, merchandising, and photography recommendations.

  
  

• Comfortable using AI tools as part of everyday workflows to increase productivity and improve decision-making.

  
  

• Hands-on Liquid and Shopify theme development capabilities are a plus.

  
  

• The Shopify Plus storefront launches successfully and remains fast, accurate, reliable, and conversion-focused.

  
  

• Conversion performance is clearly benchmarked and continuously improved through structured testing.

  
  

• More than 390 SKUs are accurately maintained and effectively merchandised across the storefront.

  
  

• Customers can confidently navigate high-value, configurable, and made-to-order purchasing experiences.

  
  

• Email and SMS capture consistently produces healthy, well-segmented audiences for lifecycle marketing.

  
  

• Digital assets and usage rights are organized, documented, and proactively managed.

  
  

• SEO health, collection architecture, PDPs, and structured data support stronger organic visibility.

  
  

• Reporting provides leadership with reliable insights into storefront, customer, and partner performance.

  
  

• AI and scalable systems allow the e-commerce operation to grow efficiently without unnecessary additional headcount.

  
  

This is an opportunity to take significant ownership of the e-commerce experience for a growing premium consumer brand from launch onward. As the Senior E-Commerce Manager, you will directly influence how customers discover, evaluate, configure, and purchase high-value products while building the systems required to scale the storefront over time.

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• Record a video showcasing your skill sets