The Sales Manager is responsible for leading and managing all sales activities , driving revenue growth, expanding market share, and ensuring strong execution of commercial strategies within the home appliances sector.
Key Responsibilities
Develop and implement sales strategies in alignment with the overall commercial plan.
Lead, coach, and manage Area Sales Managers, District Managers, and Sales Representatives.
Build and maintain strong relationships with key distributors, dealers, and trade partners.
Monitor market dynamics, competitor pricing, promotions, and product launches.
Ensure effective trade coverage, distribution expansion, and optimal stock availability.
Collaborate closely with Marketing, Supply Chain, Finance, and After-Sales teams to ensure operational excellence.
Review sales performance, forecasts, and budgets; take corrective actions needed.
Requirements
Minimum 20 years of experience in sales, preferably within Home Appliances / Consumer Electronics
Proven experience in senior sales management roles