Senior Sales Executive – Printing & Packaging
Job Purpose
The Senior Sales Executive is responsible for developing new business opportunities, managing existing client accounts, achieving sales targets, and maximizing revenue and profitability through the sale of printing and packaging solutions.
Key Responsibilities
Achieve monthly and annual sales targets and contribute to continuous business growth.
Identify and acquire new customers across FMCG, food, pharmaceutical, retail, industrial, and commercial sectors.
Develop and maintain strong, long-term relationships with existing customers.
Manage the complete sales cycle from lead generation to order confirmation and delivery.
Identify customer requirements and translate them into clear printing and packaging specifications.
Prepare and follow up on quotations, negotiate pricing, and close deals while maintaining target profit margins.
Coordinate with Planning, Production, Costing, Quality, and other departments to ensure customer requirements are feasible and accurately quoted.
Follow up on customer orders throughout the production and delivery process.
Handle customer inquiries, complaints, and requests professionally and ensure timely resolution.
Monitor competitors, market trends, pricing, and new business opportunities.
Develop upselling and cross-selling opportunities within existing accounts.
Maintain an updated sales pipeline, customer database, and sales activity records.
Follow up on outstanding customer payments in coordination with the Finance Department.
Participate in customer visits, meetings, presentations, and business negotiations.
Prepare regular sales reports covering achievements, pipeline, forecasts, new customers, lost opportunities, and market developments.
Printing & Packaging Knowledge
The candidate should have a good understanding of:
Offset Printing
Commercial Printing
Carton Packaging
Labels & Stickers
Paper Bags
Paper Types and Specifications
CMYK & Spot Colors
Printing Finishing Processes
Cutting, Folding, Gluing, Lamination, and Die-Cutting
Basic understanding of artwork and prepress requirements
Qualifications & Experience
Bachelor's degree in Business Administration, Marketing, or a relevant field.
3–5 years of proven experience in B2B sales, preferably within the printing, packaging, paper, or related industries.
Proven track record of achieving sales targets.
Strong experience in customer acquisition and account management.
Good understanding of the printing and packaging market.
Strong negotiation, communication, presentation, and closing skills.
Excellent customer relationship management skills.
Good command of Microsoft Office, particularly Excel.
Experience with CRM systems is an advantage.
Good command of English is preferred.
Key Competencies
Business Development
Customer Relationship Management
Negotiation & Closing
Account Management
Communication & Presentation
Market Analysis
Problem Solving
Target Orientation
Commercial Awareness
Time Management
Teamwork
Key Performance Indicators (KPIs)
Sales Target Achievement %
New Customers Acquired
Sales Revenue Growth
Gross Profit / Gross Margin
Quotation Conversion Rate
Average Order Value
Customer Retention Rate
Repeat Order Rate
Sales Pipeline Value
Collection Achievement
Lost Opportunities
Customer Satisfaction
Reporting Line
Reports to: Sales Manager / Sales Director