Job Description

Roles & Responsibilities

JOB PURPOSE

This role exists to lead the growth and long-term success of the brand in Egypt by turning consumer insight into impactful strategies, innovations, and marketing experiences. As Brand Manager, you will play a central role in shaping the brand s future, strengthening its relevance with consumers, and delivering sustainable business results. You will be part of a collaborative team that believes in doing meaningful work that improves everyday life for people and contributes positively to society.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Lead the development and execution of the brand strategy for Egypt, aligned with market trends, consumer needs, and business ambition.
• Own end-to-end brand performance, including revenue growth, profitability, pricing strategy, product mix, and marketing investment.
• Drive portfolio and innovation pipelines to unlock growth opportunities and address unmet consumer needs.
• Lead the creation and execution of integrated marketing campaigns that are insight-led, locally relevant, and scalable.
• Translate consumer and shopper insights into clear action plans through close partnership with research teams.
• Monitor market performance, share trends, and competitive activity to inform strategic decisions.
• Partner with product development teams to deliver superior products aligned with category trends.
• Work closely with sales teams to ensure strong in-market execution and successful launches.
• Collaborate with finance and global marketing teams to ensure strategic alignment and disciplined budget management.

Desired Candidate Profile

Experiences & Qualifications

• Proven experience in brand or marketing management with ownership of strategy and execution.
• Strong commercial understanding including budget and performance management.
• Ability to translate insights into impactful actions.
• Experience working cross-functionally in complex organizations.
• Experience in fast-moving consumer goods.
• Exposure to innovation development and product launches.
• Experience working with regional or global teams.