Develop and Implement Digital Marketing Campaigns:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Content Creation:
- Create engaging and relevant content for various digital platforms, including websites, blogs, social media, and email newsletters.
Social Media Management:
- Manage and oversee social media channels, including content scheduling, monitoring engagement, and responding to customer inquiries.
SEO and SEM:
- Optimize content for search engines and manage pay-per-click (PPC) advertising campaigns to drive traffic and conversions.
Analytics and Reporting:
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Market Research and Competitor Analysis:
- Conduct market research to identify trends, insights, and opportunities, and analyze competitors’ strategies.
Collaboration:
- Work with internal teams to create landing pages and optimize user experience. Collaborate with agencies and other vendor partners.
Budget Management:
- Allocate marketing investments and manage budgets to ensure cost-effective spending and high ROI.
Education:Bachelor’s degree in Marketing, Business, Communications, or a related field.Experience:Proven working experience in digital marketing. Minimum of 2-3 years of experience is often required.Technical Skills:Strong knowledge of SEO, SEM, and PPC. Proficiency in using digital marketing tools like Google Analytics, Google Ads, Facebook Ads Manager, etc.Analytical Skills:Strong analytical skills and data-driven thinking. Ability to analyze data and draw actionable insights.Creative Skills:Creative thinker with an ability to develop innovative marketing strategies and content.Communication Skills:Excellent written and verbal communication skills. Ability to create compelling content and engage with audiences.Project Management:Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines.Adaptability:Ability to adapt to changing priorities and manage multiple tasks in a fast-paced environment.Certifications (optional but preferred):Certifications in Google Analytics, Google Ads, HubSpot, or other relevant digital marketing certifications.