ROLE:
We are seeking an experienced and dynamic Commercial Manager to drive revenue growth, optimize digital media operations, and lead strategic client partnerships within elements of Augustus brands, including Lovin Dubai, Lovin Abu Dhabi and the 12 Smashi TV verticals.. The ideal candidate will have a proven background in digital media agencies, strong commercial acumen, and expertise in managing high-value client portfolios and media investments across platforms. This role requires a combination of strategic vision, hands-on management of commercial activities, and the ability to deliver innovative solutions that maximize ROI for both clients and the agency.
KEY RESPONSIBILITIES : Commercial Strategy & Revenue Growth Develop and implement the Publisher's digital media commercial strategy to achieve revenue targets and profitability. Identify and capitalize on new business opportunities in local and Regional markets (GCC). Drive upselling and cross-selling strategies across client portfolios to grow account revenues. Lead pricing strategy development for media services, ensuring competitive positioning and margin optimization. Client Relationship Management Act as the primary commercial liaison for key clients, building and maintaining long-term partnerships. Oversee negotiation of media contracts, partnerships, and service agreements with clients and suppliers. Build and manage Long-Term Agreements (LTAs) with key clients, ensuring mutually beneficial, strategic partnerships that provide consistent revenue streams. Ensure exceptional service delivery and client satisfaction, translating into account retention and growth. Provide clients with Post Campaign reports & data-driven insights and strategic recommendations to improve campaign effectiveness and ROI. Media Planning & Operations Oversee the commercial performance of paid media campaigns across all major digital platforms (Google, Meta, Tik Tok, Programmatic, etc.). Collaborate with internal teams (Media Planners, Buyers, Account Managers, Content Writer, Video Editors & Graphic Designers) to ensure media strategies align with client objectives. Analyze market trends, audience behavior, and platform updates to inform go-to-market and media investment strategies. Team Leadership & Development Lead and mentor a team of Commercial Executives, and Account Managers, fostering a high-performance culture. Provide training and development on commercial best practices, client negotiation, and media monetization. Align team efforts with agency growth objectives and KPIs. Reporting & Analytics Utilize CRM tools to document and track all stages of the client acquisition process, from initial pitching and proposal submission for prospective clients to deal closure. Monitor and report on commercial performance, revenue forecasts, and profitability to senior management. Develop and present business reviews and ROI reports for key accounts. Use data analytics tools and dashboards to inform commercial decisions and drive optimization. Innovation & Industry Trends Stay ahead of digital media trends, platform changes, and emerging technologies to maintain a competitive edge. Introduce innovative commercial models, including performance-based pricing and value-added services. Represent the agency at industry events, pitches, and conferences, showcasing thought leadership in digital media. Reporting & Analytics Utilize CRM tools to document and track all stages of the client acquisition process, from initial pitching and proposal submission for prospective clients to deal closure. Monitor and report on commercial performance, revenue forecasts, and profitability to senior management. Develop and present business reviews and ROI reports for key accounts. Use data analytics tools and dashboards to inform commercial decisions and drive optimization. Innovation & Industry Trends Stay ahead of digital media trends, platform changes, and emerging technologies to maintain a competitive edge. Introduce innovative commercial models, including performance-based pricing and value-added services. Represent the agency at industry events, pitches, and conferences, showcasing thought leadership in digital media.
Requirements 1- Personal Traits & Skills Strong understanding of digital media buying, performance marketing, and programmatic advertising. Excellent negotiation and communication skills with the ability to influence stakeholders. Strategic thinker with a data-driven and results-oriented approach. Ability to manage multiple high-value accounts and projects simultaneously in a fast-paced environment. Strong leadership and team management capabilities.
2- Academic & Certifications Bachelor’s degree in Marketing, Business, Media, or a related field (MBA is a plus). Professional Experience Minimum 4-5 years of experience in a digital media agency commercial role, with a proven track record of revenue growth. Experience managing client portfolios with multi-million-dollar media budgets. Proven expertise in Regional markets (GCC) is a plus.
PEOPLE :
Assist in fostering a high performance led culture; play a central role in recruiting new talent and retention of existing talent in the team/business Act as a strong leader with the ability to listen effectively and influence a team Actively contribute to the leadership in terms of agency/sector vision and be seen as a leader – displaying gravitas, managing difficult client relationships, and demonstrating an understanding of business finance Create and drive initiatives to strengthen skills, promote loyalty, enthusiasm and culture of a practice or the office through training and/or other responsibilities
ABOUT AUGUSTUSThe consumption of media is ever present, yet the mediums and the means are ever evolving. We are a ‘New Media’ company, born in one of the most dynamic and vibrant cities in the Middle East. Our vision is to establish and maintain a ‘New Order’ of media advertising with data and content at the heart of everything we do.
Augustus is a Middle Eastern digital media company based in Dubai and Riyadh and has been designed to adapt and evolve to this perpetually changing media environment. Our mission is to be the ‘New Media’ company of choice in the Middle East by generating profitable growth through innovation and breaking the mold in marketing communications.
Values We understand that achieving our mission is based upon strong values and we have identifiedthree that sit right at our core.
• Ingenuity: There is a bit of genius in everything we do. We take pride in our creative originality.• Tenacity: Good things come to those who work for them. We always persevere and persist.• Velocity: High level performance is about speed and momentum. We are fast and agile in howwe think, operate and how we act