Develop and implement the sales strategy for the Egyptian market. Establish and manage relationships with key customers, distributors, wholesalers, retailers, and foodservice operators. Identify new business opportunities in the retail, HoReCa, foodservice, private-label, and industrial customer segments. Build a strong customer portfolio. Negotiate commercial agreements, annual contracts, pricing, payment terms, and promotional activities. Develop partnerships with leading supermarket chains, distributors, importers, restaurant groups, and catering companies. Prepare annual sales budgets, forecasts, and business development plans. Monitor sales performance, margins, market trends, competitor activities, and customer requirements. Ensure achievement of sales volume, revenue, profitability, and collection targets. Work closely with production, supply chain, finance, quality, and marketing departments. Support product development and product adaptation based on local customer and market requirements. Recruit, manage, coach, and develop the local sales team. Establish effective sales reporting, customer follow-up, and performance management systems. Represent the company at customer meetings, trade fairs, exhibitions, and industry events. Provide regular reports and market insights to senior management.


Required Qualifications and Experience Bachelor’s degree in Business Administration, Sales, Marketing, Economics, or a related field. Strong professional background in the FMCG industry, preferably within food manufacturing, bakery products, packaged foods, snacks, frozen foods, or related categories. Minimum 15 years of overall sales experience. Minimum 5 years of managerial experience in a Sales Manager, National Sales Manager, Commercial Manager, or similar leadership position. Proven experience in developing and managing sales teams. Demonstrated success in building sales channels and increasing market share. Strong knowledge of the Egyptian FMCG, retail, wholesale, distribution, and foodservice markets. An established and active professional network among:National and regional supermarket chains FMCG distributors and wholesalers HoReCa and foodservice companies Restaurant and catering groups Private-label customers Industrial food manufacturers Proven experience in key account management and commercial negotiations. Experience in launching a new product, brand, factory, or business operation would be a significant advantage. Strong understanding of pricing, margins, trade terms, credit management, and sales forecasting. Excellent command of English and Arabic, both written and spoken. Proficiency in Microsoft Office and sales reporting or CRM systems.