Job Summary:

The Senior Graphic Designer is a key member of the Marketing & Communications team, responsible for creating visually compelling and impactful design solutions across all marketing channels. This role requires a strong understanding of visual communication principles, a passion for food Industry and branding, and the ability to translate marketing objectives into creative and effective designs.

Key Responsibilities:

• Develop and maintain consistent brand guidelines across all marketing materials, ensuring brand consistency and recognition.
• Conceptualize and design innovative packaging for frozen vegetables and pre-fried frozen potatoes, considering factors such as product appeal, shelf impact, and target audience preferences.
• Create compelling visual identities for new product launches and brand extensions.
• Design brochures, flyers, posters, banners, and other print materials for sales and marketing campaigns.
• Develop engaging social media graphics and visuals for online campaigns and promotions.
• Create visually appealing presentations for sales meetings and marketing presentations.
• Design and develop website graphics, banners, and interactive elements.
• Create engaging email marketing templates and online advertisements.
• Manage the company's social media presence through visually appealing and engaging content.
• Collaborate with photographers and videographers to produce high-quality visual content for marketing materials.
• Edit and retouch photos and videos for use in marketing campaigns.
• Manage multiple projects simultaneously, ensuring deadlines are met and projects are delivered on time and within budget.
• Collaborate effectively with cross-functional teams, including marketing, sales, and product development.
• Stay ahead of the latest design trends, technologies, and industry best practices.
• Continuously explore new and innovative design techniques.