Job Description

We are looking for a creative and results-driven **Digital Marketing Specialist** to manage our social media accounts, develop marketing strategies, create engaging video content, and execute paid advertising campaigns to increase brand awareness, engagement, and sales.

Key Responsibilities

- Develop and implement monthly digital marketing plans and content calendars.

- Manage and grow social media accounts, including Instagram, TikTok, Facebook, and LinkedIn.

- Plan, launch, manage, and optimize paid advertising campaigns on Meta Ads, Google Ads, and TikTok Ads.

- Create, shoot, and edit engaging videos, Reels, and promotional content.

- Develop creative ideas for social media posts, campaigns, and product promotions.

- Write engaging captions and marketing content.

- Monitor campaign performance and optimize advertising budgets to achieve better results.

- Analyze social media insights and prepare monthly performance reports.

- Stay updated with digital marketing trends and competitor activities.

- Coordinate with the sales team to support lead generation and increase sales.

Requirements

- Proven experience as a Digital Marketing Specialist or in a similar role.

- Hands-on experience managing paid advertising campaigns.

- Strong video shooting and editing skills.

- Proficiency in tools such as CapCut, Canva, Adobe Premiere Pro, or similar software.

- Experience in social media management and content planning.

- Good understanding of digital marketing analytics and KPIs.

- Creative thinking, strong communication skills, and the ability to work independently.

- Experience in healthcare, medical products, or e-commerce is an advantage.