1. Online Sales Strategy & Revenue Growth

• Develop and execute the company's online sales strategy to achieve sustainable revenue growth.

• Drive profitable online growth by balancing revenue, marketing investment, operational costs, and gross margin.

• Own monthly, quarterly, and annual online sales targets.

• Build promotional calendars aligned with seasonal campaigns including Ramadan, Eid, Summer, Winter, White Friday, and Back-to-School.

• Increase Average Order Value (AOV), Conversion Rate (CR), and Customer Lifetime Value (CLV).

• Monitor sales performance and recommend commercial actions to maximize revenue.

2. Digital Marketing & Customer Acquisition

• Lead all digital marketing activities across Meta, Google, TikTok, Snapchat, and other digital channels.

• Manage performance marketing budgets and optimize Return on Ad Spend (ROAS).

• Monitor and improve Customer Acquisition Cost (CAC).

• Develop customer acquisition, retention, and reactivation strategies.

• Work closely with internal teams and external agencies to maximize campaign performance.

3. CRM & Customer Retention

• Develop and manage customer lifecycle marketing strategies.

• Build automated Email, SMS, and WhatsApp customer journeys.

• Improve repeat purchase rates and customer retention.

• Manage loyalty and customer engagement initiatives.

• Utilize customer segmentation to deliver personalized marketing campaigns.

4. Website Performance & Conversion Optimization

• Own website performance and customer experience.

• Improve website conversion rate through continuous optimization (CRO).

• Monitor customer behavior including:

  • Bounce Rate

  • Cart Abandonment

  • Checkout Drop-Off

• Optimize website navigation, search functionality, product pages, and checkout process.

• Ensure an excellent shopping experience across desktop and mobile platforms.

5. Online Merchandising

• Manage online product assortment and digital merchandising.

• Ensure accurate product information, pricing, and imagery.

• Coordinate product launches and promotional campaigns.

• Collaborate with Buying and Merchandising teams to maximize online sales performance.

6. E-Commerce Operations

• Coordinate with Supply Chain, Warehouse, Customer Service, Logistics, and IT teams to ensure efficient order fulfillment.

• Monitor order processing, shipping performance, returns, and customer satisfaction.

• Improve delivery speed while reducing cancellations and operational issues.

• Ensure payment gateways and online systems operate efficiently.

7. Analytics & Business Performance

• Monitor and analyze key business metrics including:

  • Online Revenue

  • Gross Merchandise Value (GMV)

  • Conversion Rate (CR)

  • Return on Ad Spend (ROAS)

  • Customer Acquisition Cost (CAC)

  • Customer Lifetime Value (CLV)

  • Average Order Value (AOV)

  • Website Traffic

• Prepare regular business reports with actionable insights and recommendations.

Requirements

• Bachelor's degree in Business Administration, Marketing, E-Commerce, or related field.

• 8–12 years of experience in E-Commerce, Digital Growth, or Online Sales.

• Minimum 3 years in a leadership role.

• Experience in Fashion Retail, Apparel, Lifestyle, Beauty, or FMCG is highly preferred.