Drives the strategic planning, execution, and optimization of our multi-channel media investments to accelerate brand growth and customer acquisition. Reporting to the Media Associate Manager, this role acts as the internal subject matter expert, turning business goals into high-performing media campaigns, managing agency partners, and maximizing marketing ROI through rigorous, data-driven optimization. Key Accountabilities
Media Strategy Execution & Campaign Management: End-to-end planning, execution, and optimization of multi-channel media campaigns (paid search, social, programmatic, and traditional media) to meet business objectives. Budget Allocation & Optimization Decisions: Ownership of the allocated media budget; authorized to shift spend between channels in real-time based on performance metrics to maximize ROI. Performance Analytics & Reporting: Developing and maintaining campaign performance dashboards; translating complex data into actionable insights for leadership and cross-functional teams. Audience Targeting & Data Governance: Ownership of first-party and third-party data strategy across ad platforms; responsible for defining high-value audience segments and ensuring all tracking deployment complies with modern privacy regulations Competitor Intelligence & Share of Voice (SOV) Monitoring: Leading continuous competitive analysis and market benchmarking; authorized to pivot tactics or propose new channel entries to protect and grow the brand's share of voice.

Desired Candidate Profile

Platform Proficiency: Advanced hands-on experience with major ad platforms and tools (e.g., Google Ads, Meta Ads Manager, TikTok Ads Manager, Etc.. Data-Driven Analytical Skills: Strong capability to interpret complex datasets, run A/B testing methodologies, and leverage attribution modelling to optimize the customer journey. Agility & Trend Awareness: Deep understanding of emerging media trends and evolving platform algorithms to keep the brand ahead. Cross-Functional Collaboration: Proven capability to work with cross-functional teams (partnering with Brand, Product, and Web teams) Must have technical / professional qualifications: Media Expertise & Proven Track Record: Minimum of 2 4 years of experience in media planning and buying (agency or in-house) with a proven history of managing high-budget campaigns.