Job description

A strong candidate is sought for the role of Performance Marketing Manager possessing extensive experience in developing and executing digital marketing strategies, managing paid advertising campaigns, analyzing data, and driving growth based on results. The candidate will be responsible for leading performance marketing efforts aimed at increasing potential customers, optimizing return on ad spend (ROAS), and reducing customer acquisition costs (CAC), while improving conversion rates across various digital channels.

Responsibilities:

· Develop marketing strategies aligned with the company’s vision and strategic objectives.

· Manage brand identity through building and enhancing the corporate identity that reflects professionalism and adherence to prevailing regulations.

· Build and prepare annual, quarterly, and monthly marketing plans.

· Effectively manage advertising budgets and allocate them across appropriate channels and platforms.

· Manage and operate digital advertising campaigns across platforms such as Google Ads, (Meta/Instagram), LinkedIn, TikTok, etc., according to the company’s strategy.

· Review and develop official marketing content (advertisements and interactive campaigns, articles, and awareness posts, and awareness videos)

· Develop customer acquisition strategies and enhance the customer journey.

· Monitor the customer journey from advertisement to conversion and optimize weak points within it.

· Develop and implement paid advertising strategies aimed at increasing the number of potential customers (Leads) and improving the quality of targeted customers.

· Analyze campaign performance daily and weekly and provide accurate reports on performance and recommendations for improvement.

· Optimize customer acquisition cost (CPA) and increase return on ad spend (ROAS).

· Conduct A/B testing on advertisements (headlines, images, targeting, and messaging) to continuously improve results.

· Build and develop target audiences based on data and behaviors.

· Monitor changes in advertising platform algorithms and update strategies accordingly.

· Prepare monthly performance reports outlining results, challenges, and improvement plans.

· Improve landing page quality to increase conversion rates.

· Manage the team and coordinate with the design and content creation team to produce high-performance advertisements.

Skills

· Bachelor’s degree in Marketing, Business Administration, E-commerce, or any related field.

· 5 to 7 years of practical experience in digital marketing and managing advertising campaigns.

· Strong practical experience in managing advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.

· Familiarity with analytics tools and managing advertising campaigns, such as Google Analytics 4 (GA4), Google Ads, Google Ads Conversion Tracking, and Meta Ads Manager.

· Ability to analyze data and make performance-based decisions.

· Strong skills in testing and optimizing campaigns (A/B Testing).

· High communication skills and ability to clearly explain results and recommendations to management.

· Good understanding of customer behavior in the services sector, preferably in consulting and (B2B).

· Previous experience working with marketing companies is required.