Job Description

Roles & Responsibilities

Sahl is an exciting fin-tech company that aims to change the way people handle their day-to-day finances. We are obsessed with our customer satisfaction and the ability to maintain a culture that is eager to improve the status quo at the heart. Being part of Sahl, we expect you to take ownership in what you do and help us solve complex problems, with an aim to make a difference in people s lives. You can expect an open culture that is goal-driven, encourages collaboration and eagerness to learn day in and day out. If you live and breathe content. If you know all the market trends and the new things happening on social media and elsewhere. If you love creating content that people love on social media. We want you!

Desired Candidate Profile

• Finding insights: internally and from the market, to create plans and material to be used in our communication
• Developing, digital themes, campaigns and social media content calendars in coordination with the marketing team
• Creating production video concepts and scripts hammering on our services
• Coordinating with the marketing and design team to create the required content to lead our social media activities
• Creating content from our ATL and BTL activities to be used on digital platforms
• Developing and shooting reels and tiktoks for relevant channels
• Working with the marketing team to create some of the ATL campaigns
• Reporting and measuring results of content creation and pivoting accordingly to create high impact concepts
• Conduct keyword research and use SEO guidelines to optimize our content
• Updating and optimizing Sahl website content regularly

QUALIFICATIONS

• Bachelor s degree in Marketing or equivalent is preferred
• 4-5 years working in Content Creation in an agency is a must
• Strong understanding of branding identity, brand guidelines and brand positioning
• Time management and multitasking abilities with a keen eye for details
• Strong verbal and written communication; must effectively communicate with technical and non- technical people
• Fluency in English and Arabic is a must