Company Description The company is a growing organization seeking to strengthen its marketing and advertising capabilities. It focuses on using data-driven media strategies to reach target audiences effectively and efficiently. Team members collaborate closely across marketing, sales, and operations to support business growth and brand visibility. The work environment values accountability, continuous improvement, and learning. The organization offers opportunities to develop professionally in media, marketing, and analytics. Role Description The Media Buyer is a full-time, on-site role based in Banha, responsible for planning, negotiating, and purchasing media across channels such as TV, radio, print, outdoor, and digital platforms. On a day-to-day basis, this role analyzes audience data, evaluates media options, and builds media plans that align with campaign objectives and budgets. The Media Buyer negotiates rates and placements with media vendors, monitors campaign performance, and optimizes spending to improve reach and return on investment. The role involves preparing regular reports, maintaining accurate records of buys and contracts, and collaborating with marketing and creative teams to ensure consistent messaging and timing. This position also requires staying current with industry trends, competitor activity, and emerging media opportunities. Qualifications Strong media planning and media buying skills, with experience selecting channels, negotiating rates, and managing budgets. Media strategy capabilities, including understanding target audiences, campaign objectives, and channel mix optimization. Analytical skills to interpret data, track performance metrics, and make evidence-based recommendations. Effective communication skills for collaborating with internal teams and external media vendors. Attention to detail and organizational skills to manage multiple campaigns, deadlines, and documentation. Proficiency with media and analytics tools (e.g., Excel, reporting dashboards, ad platforms) and basic knowledge of digital advertising metrics. Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field, or equivalent practical experience. Ability to work on-site in Banha, manage priorities in a fast-paced environment, and adapt to changing campaign needs. Previous experience in media buying or media planning in an agency or in-house environment is preferred.