job purpose
Implement approved marketing plans and develop promotional initiatives to enhance awareness of the services and programs offered by the Authority, contributing to the achievement of its strategic objectives.
Key Responsibilities / Duties:
- Contribute to the preparation of annual marketing plans and implement them in alignment with the Authority’s strategic objectives.
- Develop marketing and promotional initiatives across various channels.
- Coordinate with advertising agencies and marketing firms.
- Draft and prepare diverse marketing content (printed materials – digital content – presentations).
- Ensure consistency of marketing messages and the Authority’s corporate identity.
- Support the organization of events, exhibitions, and promotional activities.
- Coordinate with relevant governmental and private entities.
- Prepare periodic reports on marketing activities and key performance indicators (KPIs).