Job Purpose:

The National Sales Manager will lead the sales function for the company’s Traditional and Direct sales channels. 

The role involves developing and implementing sales strategies to drive growth in wholesale and distributor segments, maintaining key customer relationships, and achieving the company’s sales targets.

Main Duties:

Sales Strategy & Planning:

• Develop and implement national sales strategies for the traditional and HORECA direct sales channels and focusing on wholesale and distributors.
• Set and monitor sales targets for the team to ensure business objectives are met.
• Prepare sales forecasts, budgets, and performance reports for senior management.

Team Leadership & Management:

• Lead, manage, and mentor the national sales team, ensuring alignment with company goals.
• Monitor team performance, provide feedback, and identify training needs to improve overall sales effectiveness.

Customer & Distributor Management:

• Build and maintain strong relationships with key wholesale partners and distributors.
• Negotiate contracts, pricing, and terms with wholesalers and distributors to ensure profitable growth.
• Identify new business opportunities and expand the customer base through strategic partnerships.

Market Analysis & Competitor Monitoring:

• Conduct market research and competitor analysis to stay updated on industry trends and customer needs.
• Provide insights to the marketing and product development teams to ensure product offerings meet market demand.

Sales Operations & Execution:

• Ensure the efficient execution of sales operations, including order processing, delivery coordination, and after-sales service.
• Work closely with other departments, such as marketing, finance, and logistics, to ensure seamless service to clients.

Performance Monitoring & Reporting:

• Monitor key performance indicators (KPIs) such as sales growth, customer satisfaction, and market share.
• Provide regular reports on sales performance and market feedback to senior management.