About the job

We are looking for a performance marketer with proven experience working on paid media. This individual will play a critical role in the launch of a new business, launching Paid Social ads, Search ads, and Digital strategy with the execution. and also, will own and manage key aspects of the Converted in Brand and performance marketing activities within paid social and SEM.

This candidate thrives in a fast-paced, data-driven environment, possesses a strong digital-focused mindset, and brings an entrepreneurial work style and mindset.

What You Will Do:

● Planning and execute monthly media plan across all platforms

● Manage Paid Social strategy and execution across platforms (IG, TikTok, Snapchat) as a function of digital strategy

● Execute SEM strategy and execution across Google Ads platforms

● Execute, and optimize campaigns against full funnel objectives from driving brand lift, consideration, conversion, and omnichannel ROAS targets.

● Partner with internal marketing, brand, and creative teams to launch tactical campaigns using a data-led approach to inform campaign planning.

● Provide proactive and strategic campaign and optimization recommendations on a regular basis

● Work cross-functionally to translate campaign briefs into consumer-led campaigns, partnering with creative team to deliver creative that breaks through and is built good to each platform.