We are seeking a highly motivated Digital Marketing Specialist to spearhead our online marketing initiatives. The ideal candidate will have a passion for digital marketing and a proven track record of executing successful campaigns across various digital channels.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve company objectives.
- Manage and optimize paid advertising campaigns across various platforms such as Google Ads, Instagram Ads, etc.
- Conduct keyword research, analyze website traffic, and optimize website content for SEO.
- Create engaging and compelling content for social media channels, email campaigns, and blog posts.
- Monitor and analyze the performance of digital marketing campaigns using analytics tools such as Google Analytics, Instagram Insights, etc.
- Stay updated on the latest trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
- Generate reports and provide insights on key performance metrics to stakeholders.
Qualifications:Bachelor’s degree in Marketing, Communications, or related field.Proven experience (Minimum 3 years) working in digital marketing roles, with a focus on PPC advertising, SEO, social media marketing, and email marketing.Strong understanding of SEO best practices and experience with keyword research and optimization.Excellent written and verbal communication skills, with the ability to create engaging content for various digital channels.Proficiency in Google Analytics and other digital marketing analytics tools.Creative thinker with a passion for staying updated on the latest digital marketing trends and technologies.Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.Proficiency in WordPress and experience with website management and content updates.Proficiency in Adobe Photoshop or other graphic design software for creating and editing digital assets.