- Design and implement social media strategy to align with business goals
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Design, build and maintain the company social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
- Monitor SEO and web traffic metrics
- Collaborate with internal teams to create landing pages and optimize user experience
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Collaborate with agencies and other vendor partners
- Involvement in the process of generating New Products Ideas.
- Preparations of New Products presentations/proposals
- Work directly with our subsidiaries to support new advertising products and support label adoption
Proven work experience as a Social media specialist.Excellent copywriting skillsAbility to deliver creative content (text, image and video)Solid knowledge of SEO, keyword research and Google AnalyticsKnowledge of online marketing channelsFamiliarity with web designExcellent communication skillsAnalytical and multitasking skills