Conduct comprehensive keyword search and analysis to identify valuable opportunities for organic traffic growth. • Implement on-page SEO best practices, including content optimization, meta tags, and website structure improvements. • Perform technical SEO audits and collaborate with the development team to resolve issues impacting site performance. • Develop and execute content strategies aligned with SEO objectives, creating engaging and SEO-friendly content. • Execute link-building campaigns to acquire high-quality backlinks and enhance domain authority. • Monitor SEO performance using industry-standard tools and provide actionable insights through regular reporting
Bachelor’s degree in marketing, Computer Science, or related field • SEO certifications or additional training in digital marketing • Minimum proven experience of 3 to 5 years as an SEO Specialist or similar role in the e-commerce industry • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush • Strong understanding of search algorithms and ranking factors. • Solid technical knowledge of HTML, CSS, and website structures. • Analytical mindset with the ability to translate data into actionable strategies. • Excellent communication and collaboration skills within a cross-functional team environment