Marketing Lead

XcwJRDFY - Egypt - Cairo

· Developing strategies and managing marketing campaigns across print, broadcast, influencers and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brand.

· Analysing the success of marketing campaigns and creating campaigns and monthly reports.

· Supervising advertising, product design and other forms of marketing to maintain consistency in branding

· Meeting with vendors and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officer)

· Managing budgets and a team of junior assistants

· Organising events such as product launches, exhibitions, activations and photo shoots.

· Maintain a company or individual’s public image through the implementation of marketing initiatives

· Make decisions about the cost of branding and analyzing trends in customer spending

· Build relationships with influencers, journalists and media outlets

· Oversee social media accounts, media buying plans and ensure brand consistency

· Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends and monitoring the brand health.

· Communicate with company executives, marketing personnel and public figures

· Complete research into industry trends and public perception


Education Requirements:· Bachelor’s degree programs in marketing or in business with a concentration in marketing.· Expert knowledge about marketing and related subjects (advertising, market research, consumer behaviour, marketing analytics).· 5-7 years’ experience is required.Skills:· Analytical skills and attention to detail· An understanding of trends and an ability to respond to customers’ wishes· Creativity and an ability to produce innovative and original ideas· Team working skills· The ability to manage and allocate budgets· Written and verbal communication skills· Experience with and an understanding of market research· Time and project management skills, including the ability to work on multiple projects at the same time· An ability to think strategically and come up with campaigns
Post date: 19 February 2024
Publisher: Wuzzuf .com
Post date: 19 February 2024
Publisher: Wuzzuf .com