• Lead development of Category Development Strategy to achieve defined business objectives by designing in-store strategy covering multiple pillars; i.e. in-store materials, price architecture, category assortment, planogram and consumer promotions

•Lead market execution of new launches, define quarterly cycle priorities and cascade the plans on channel basis to the field team through meetings and quarterly distributor meetings

•Lead cross-functional relations with key stakeholders; Marketing, Sales and Supply Chain Teams

•Manage the budget in charge while overviewing Trade Money initiatives

•Responsible for management of shopper/channel initiatives and investments for the category

•Utilize multiple data resources for a better understanding of market trends, competition, channels as well as shopper insights driving a high-quality channel/trade plans

•Utilize Nielsen reports on monthly basis to understand the market on region basis as well as define opportunities for market share and distribution across

•Support Sales Team in the development of Joint Business Plans with major customers and distributors securing an alignment on activations.

•Work on defined processes to develop promotional packs, performance trackers for sales, shares, distribution and initiative ROI.

•Takes an active role in S&OP process ensuring the connection between marketing plans and market execution and sales.