Job Description: Brand Marketing Manager – Raxeira Beauty

Location: Obour City, Cairo

Employment Type: Full-time, office-based

Working Hours: 10:30 AM–6:30 PM

Weekly Day Off: Friday

Reporting To: Chief Executive Officer (CEO)

Job Purpose

Raxeira Beauty is seeking a highly creative, hands-on Marketing Manager with proven experience in the skincare or cosmetics industry.

The Marketing Manager will lead the brand’s marketing direction, content, public relations, campaign concepts, creative appearance, and trend-driven initiatives.

This is not a purely managerial position. During the initial stage, the successful candidate must be willing and able to execute marketing tasks personally, support the team directly, and cover essential responsibilities while building and developing the department.

As the company grows, the Marketing Manager will participate in recruiting, onboarding, training, and supporting new team members, gradually delegating responsibilities while maintaining quality and performance standards.

Organizational StructureReporting to the Marketing Manager

• Content Team
• Content Creators
• Social Media Content
• PR Specialist
• Influencer and UGC Coordination
• Campaign Concepts
• Creative Briefs
• Marketing Trends
• Brand Communication

Separate Department

The following functions operate under a separate E-commerce Department:

• E-commerce operations
• Media buying
• Website operations
• Online sales performance
• Advertising budget management and optimization

The Marketing Manager will collaborate closely with the E-commerce Department and Media Buyer, but they will not report to her administratively.

Key Responsibilities1. Marketing Campaigns and Creative Concepts

• Develop creative concepts for seasonal, promotional, and product campaigns.
• Define each campaign’s main idea, message, theme, and marketing direction.
• Prepare campaign concepts, mood boards, and creative direction.
• Identify suitable marketing angles for each product, bundle, and offer.
• Develop concepts for product launches, promotions, and sales events.
• Determine the overall marketing look and communication style of each campaign.
• Monitor market and social media trends and select those relevant to Raxeira.
• Adapt trends creatively to support the brand, products, and sales objectives.
• Prepare a complete execution plan for every campaign, including:
• Campaign objectives
• Target audience
• Key message
• Featured products and offers
• Content ideas
• Reels and static content
• UGC and influencer activities
• Execution timeline
• Photography and design requirements

2. Content Management

• Develop monthly and quarterly content strategies.
• Define the brand’s content pillars and tone of voice.
• Prepare and review:
• Content ideas
• Captions
• Headlines
• Reels scripts
• UGC scripts
• Influencer briefs
• Creative briefs
• Dark-ad concepts
• Ensure that all content supports campaign objectives, products, and offers.
• Review content before it moves to design, production, or publishing.
• Support the content team practically and participate in execution when required.
• Organize the workflow from the initial idea to final delivery.
• Monitor deadlines and prevent delays in content production.

3. Public Relations, Influencers, and UGC

• Develop the brand’s public relations strategy.
• Plan influencer, UGC, PR-box, and brand-collaboration activities.
• Select influencers and content creators who fit the target audience and brand image.
• Prepare clear briefs and key messages for each collaboration.
• Coordinate with agencies and external partners from initial agreement to final delivery.
• Review content and requested revisions before publication.
• Develop ideas for collaborations, competitions, events, and brand activations.
• Coordinate Raxeira’s representation at relevant events and partnerships.
• Evaluate the quality and performance of each collaboration with the relevant departments.

4. Brand and Campaign Appearance

• Maintain a consistent and professional image for Raxeira Beauty.
• Define the marketing and visual direction of campaigns, shoots, content, and advertising materials.
• Work with the Art Director to convert marketing concepts into effective visual materials.
• Review photographs, reels, designs, and campaign visuals from a marketing perspective.
• Ensure that the product, offer, message, and target audience are clear in every creative asset.
• Maintain communication and visuals suitable for Raxeira’s B and B+ target segments.
• Ensure campaigns are attractive, clear, relevant, and capable of supporting sales.

5. Skincare Market and Product Knowledge

• Understand skincare products, active ingredients, benefits, and usage instructions.
• Understand customer needs, concerns, and purchasing behavior.
• Convert medical and technical product information into clear, persuasive marketing messages.
• Identify the selling points, customer pain points, and marketing angles for each product.
• Review marketing claims in coordination with the relevant specialists.
• Monitor skincare trends, competitors, product innovations, and market developments.
• Recommend products, bundles, and campaign concepts based on customer and market needs.

6. Team Building and Management

• Identify the positions required within the Content and PR teams.
• Participate with the CEO and HR team in interviews and candidate selection.
• Recruit suitable team members and define their responsibilities.
• Train new employees on the products, brand identity, and internal workflow.
• Provide practical support to employees and help resolve execution problems.
• Establish clear responsibilities and KPIs for each role.
• Conduct regular follow-up meetings and review the quality of deliverables.
• Personally cover critical tasks during the initial stage or when the team has a temporary resource gap.
• Delegate responsibilities gradually as the team develops while continuing to provide guidance and quality control.

Collaboration with E-commerce and Media BuyingThe Marketing Manager will be responsible for:

• Developing campaign concepts, key messages, and marketing angles.
• Preparing content plans, creative briefs, and advertising materials.
• Defining the target audience, featured products, offers, and selling points.
• Providing multiple creative concepts for advertising tests.
• Reviewing creative performance and improving campaign ideas based on results.

The E-commerce Department and Media Buyer will be responsible for:

• Launching and managing paid advertising campaigns.
• Managing and allocating advertising budgets.
• Audience targeting, campaign optimization, and scaling.
• Monitoring website performance, online sales, and conversion rates.
• Reporting on ROAS, CAC, and overall commercial performance.

The relationship between the two departments is collaborative, but there is no direct administrative reporting line between them.

Required Qualifications

• Five to eight years of experience in marketing, content, and campaign development.
• Proven experience in the skincare or cosmetics industry is essential.
• Strong experience in developing integrated marketing campaigns from concept to execution.
• Strong knowledge of content, PR, UGC, influencer marketing, and brand collaborations.
• Good understanding of digital marketing and creative advertising performance.
• Experience managing internal teams, agencies, freelancers, and external partners.
• Ability to execute tasks personally, especially during the team-building stage.
• Good knowledge of Instagram, Facebook, and TikTok.
• Good command of English and the ability to prepare reports and presentations.

Required Personal Attributes

• A creative, hands-on marketer—not only a team supervisor.
• Strong marketing judgment and visual awareness.
• Able to identify trends and adapt them to serve the brand strategically.
• Combines creativity with customer understanding and commercial awareness.
• Able to recruit, train, guide, and support a growing team.
• Willing to participate directly in execution and problem-solving.
• Organized, responsive, and capable of managing multiple campaigns simultaneously.
• Accountable, professional, and committed to maintaining company confidentiality.

Key Performance Indicators

• Quality and effectiveness of campaign concepts.
• On-time delivery of content calendars and campaign launches.
• Performance of content and creative angles in coordination with the Media Buyer.
• Number and quality of executable creative concepts produced monthly.
• Growth in brand awareness, reach, and engagement.
• Performance of PR, influencer, and UGC campaigns.
• Consistency and quality of the brand’s marketing appearance.
• Successful recruitment, training, and development of the Content and PR teams.
• Reduction in delays, errors, and repeated revisions.
• Successful execution of product launches, promotions, and seasonal campaigns.